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By Africa. For Africa. All in for Africa's youth.Click here to learn more →

Empowering peer leaders to become positive role models and agents of community change

The Message Giver is the Strongest Message

Engage with gold-youth: we partner with civil society, business and government

Our audacious goal is to develop 10 million young African leaders with character and integrity to mobilize their generation with the knowledge, tools and support to reach their full potential, with concrete results in social behaviour change, education and job creation.

Youth-led Change across Africa

Across Africa, millions of young people are growing up without role-models, purpose, or opportunities to recognize the gold within them, while many grassroots organizations lack the systems and capacity to support them at scale. We see these challenges play out in three critical ways across the communities we serve:

  1. Youth Risk Behaviour

  2. Youth Anarchy

  3. Youth Unemployment

Young people participating in a classroom session

To change this trajectory, we partner with the local organizations best placed to support young people, to implement the gold Model. The most powerful solutions are rooted in the communities where young people live and grow; solutions that are sparked from within these young leaders, and are mobilizing outcomes in:

  • Social Behaviour Change

  • Education

  • Job Creation

Our Vision

We see an Africa where every young person uncovers the gold within them and boldly lives out their purpose.

Our Mission

gold-youth equips grassroots organizations across Africa through a tested peer-led development model, activating young leaders in schools and communities to shift social norms, strengthen education, and unlock pathways to economic opportunity.

Our Audacious Goal

To develop 10 million young African leaders.

A group of young people together in their community

How does it work?

The gold Model is a community-based approach to youth transformation built on trusted relationships. It helps young people form identity, learn from peers, and gain practical skills that open pathways to livelihoods and meaningful contribution. Designed to work within local communities, it brings support and opportunity close to home. gold-youth partners with organizations in two ways:

  • Deep, quality-assured implementation through grass roots social franchise partners.
  • Wide access for those who want to learn from, adapt, or apply the gold methodology in their own contexts

We believe in a revolution of hope

"Imagine if each young person believed that their life has purpose and value. Most young people in Africa are growing up in communities that offer no hope. If we are to unlock the social and economic potential of the world’s largest and youngest workforce, then we have to address systematic inequality. We have to change the narrative around the youth bulge crisis at the bottom of the pyramid; to see youth as the hope for our continent. There is no plan B.”

Susannah Farr, gold-youth CEO The gold Model
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45 003

Peer Leaders

Since 2004, there are 45 003 gold Peer Educators, trained and mentored, out in the world.

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2 825

Internships

gold-youth has created 2 825 Facilitator Internships since starting the programme.

3 239

Jobs

gold-youth has proudly facilitated a total of 3 239 job placements since 2015.

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123 826

Peers Reached

A total of 123 826 Peers and children have been measurably reached by gold Peer Educators.

Join the Movement...

Be part of shaping a brighter social and economic future where young people are empowered to lead Africa’s story. Together, we can unlock their potential and create lasting change. Partner with us in this vision…

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