Consumed by a vision of young Africans living out their given purposes in life and leading Africa into its full potential, Susannah Farr (gold CEO) founded a community-based NGO in 2000. Its primary aim was to test the theory of youth peer education where positive peer pressure is structured to bring about sustained community change through an ‘each one reach one’ approach.
The birth of gold Youth Development Agency (gold-youth) in 2004, as a larger capacity building NGO, was the next natural step. gold-youth was started to respond pro-actively to the increasing incidence of risk behaviour and HIV infections among youth and its negative impact on education and future leadership. The gold-youth dream is to grow young leaders with character and integrity to mobilise their generation with the tools and support to reach their full potential, despite obstacles such as poverty, apathy, inadequate education, unemployment, orphanhood, gender inequality and HIV.
Today gold-youth is a dynamic non-profit organisation contributing towards measurable outcomes in education, social behaviour change and job creation amongst grassroots youth across priority communities in Southern Africa. gold-youth is served by an International Head Office team based in Cape Town, with supporting field operations and partners across selected provinces in South Africa, Zambia and Botswana with groundwork conducted into Zimbabwe.
gold-enterprises (formally registered as gold Consulting) is an innovative, South African, for-profit social enterprise (Pty) Ltd (www.gold-enterprises.com). gold-enterprises was started in 2011 as a strategy of gold-youth to have a long-term, sustainable profit centre that contributes towards the work of gold-youth amongst the poorest of the poor and to serve as a vehicle which could in time become the biggest employer and placement vehicle of the gold Grads pipeline.